An independent map of Australian sports sponsorship.
Sponsorship Atlas helps Australian marketers research and compare sports sponsorships before they commit a budget.
Sponsorship information is scattered across media releases, club websites, annual reports and news coverage. We bring the public record together in one place, check it, and say plainly what isn't known.
What we are
An independent research platform and decision-support tool. We're Australian-first and we build sport by sport, starting with tennis and cricket. AFL is next.
What we are not
We're not a sports marketing agency, a broker selling inventory or a marketplace taking a cut. We don't represent brands or rights holders, and we don't earn commission on deals.
Who it's for
Marketing directors, brand managers, sponsorship managers, business owners and agencies. Rights holders and consultants use it too.
How we stay independent
- Partner content is always labelled.
- Rankings aren't for sale. No one can pay to appear in the Index or move up it.
- Methods are published. Every score and estimate links to how it was made.
- Sources are shown on every record.