Australian sports sponsorship, researched
The map before the money.
Thinking about sponsoring sport? See who already sponsors what, what they get for it, and what's actually on the public record, before you spend a dollar.
Two sports so far. More on the way.
We're starting with Australian tennis and cricket, from national events to community clubs. AFL is next.
How a record reaches the Index
Find
We collect links to public announcements and reports. Nothing is published at this stage.
Record
A researcher reads each source and notes the facts. We write every summary in our own words.
Verify
A person checks each fact against the sources. We need a party to the deal, or two independent publishers.
Publish
A separate approval puts the record live, with its sources listed. We re-check it at least every 12 months.
The Atlas Brief
One email a week on who sponsors what in Australian sport, and what's actually on the public record.
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